THE STORY.


  • Panos Emporio holds a vibrant culture that has burned with passion through 3 decades.

    The story of the brand PANOS EMPORIO is to a great extent the story of it's founder, Mr Panos Papadopoulos, and it is a tale of passion and total commitment. Forced to flee from his native Greece because of his political conviction, Panos created a swimwear empire in his new country Sweden in record time. Introducing the winning combination of innovative design, skilful entrepreneurship and groundbreaking marketing, he soon elevated the brand to a world-leading position..

“Panos Emporio offer high quality swimwear and loungewear designed for all people, no matter style or body type."

No compromises on materials & tailoring.


Mixing classic couture with contemporary edge, we make distinctive beach fashion for smart and self-aware individuals with integrity and an eye for luxury and quality. People that like to express their personality, their joy of living and their sensuality. Never compromising on materials and tailoring, our design respects the human body, is inspired by its range of beauty and masters the clearest, brightest colours and the softest, most exclusive fabrics. The design of PANOS EMPORIO is never uninvolved, never indifferent, never every day.

Innovation, Style & Quality.


  • At the heart of PANOS EMPORIO there will always be swimwear, but in addition there are products for both every-day, and swim related moments. Coverups on the beach, a lunch by the pool, the sophisticated mingle, the drink during after-beach or perhaps for that relaxed moment when you just want to feel at ease strolling around during a peaceful vacation, and still look your best. In our collections you will find beach towels, flip flops, cover ups, hats, and tote bags, and for 2021 there will also be a collection of underwear and socks..